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A Cognitive Theory of Reasoning and Choice

QJE2026-06-05
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Abstract We present a theory of choice in which attention to the features of options is determined by the decision maker’s categorization of the current problem in a set of problems she solved in the past. Categorization depends on goal-relevant and contextual problem-level features. The model yields heterogeneity in attention and choice in a given problem based on different past experiences and instability when changes in irrelevant context cause re-categorization. We show that heterogeneous and unstable representations of a choice problem unify major biases in judgment and decision making.